Trademark Licensing Consultants
Giving Your Licensing Business Issues "TLC"
BRANDING
- Increased revenue is achieved through the development and sale of new products:
- Over 100 Billion advertising dollars are spent annually to establish brand awareness
- Of all products sold in the U.S. more than 70% are branded
- Consumers prefer products with brand names they are familiar with and have come to trust
- Buying habits are directly influenced by how the consumer feels about a brand
- Branding can increase the success rate and reduce marketing costs for new product launches
ESTABLISHED BRANDS
Why use existing brands?
- Gain instant acceptance from both retailers and consumers
- Leverage a brand's equity to your new products
- Benefit from the millions of dollars spent by the brand owner in promotion
- Create desire in the consumer
- Increase market share through additional SKU and shelf space
- Use as an "exclusive" product line when targeting a specific retailer
LICENSING COSTS
The cost for a company to manage its own licensing issues are:
- Higher dollar commitment for guarantees in initial discussions with licensor
- Employee time spent learning each licensor's process
- Hours used in preparing reports
- Time needed for follow up on product and collateral material submissions
- Penalty costs associated with licensor audits due to mistakes or misunderstandings
- Legal review of non-binding documents
AUTO ACCESSITIES - TLC
Reasons to use Auto Accessities Trademark Licensing Consultants:
- Understand the licensing process
- Will work to gain concept pre-approval
- Committed to negotiate for the best business terms on behalf of our customer/client
- Follow products and collateral materials through Licensor review process
- Conduct periodic reviews to assure agreement/contract terms are in compliance
AUTO ACCESSITIES MISSION STATEMENT
Auto Accessities Trademark Licensing Consultants commitment is to protect their customer/clients interests while working to obtain the best business terms for all licensing agreement/contracts and extends to following licensed products and collateral materials through the licensor review process
AUTO ACCESSITIES HISTORY
- Auto Accessities, L.L.C. was founded in September 2006 by Douglas Gamble
- Its founder represented General Motors in trademark licensing from 1988 to 2006 and has over 30 years combined experience in the OEM and aftermarket automotive industry
